Hello, World.

I'm Rein Groot.

Freelance Product Owner PLG Enthousiast

More About Me

Let me introduce myself.

Profile Picture

As a product owner with experience in both start-up and scale(d)-up environments, I am well-versed in the unique challenges that arise in fast- paced, rapidly growing companies.

I have a proven track record of driving product development and launch in resource-constrained environments and am skilled at prioritizing features based on business goals and user needs.

Additionally, my ability to adapt to changing market conditions and proactively seek out new opportunities makes me an ideal candidate for any organization looking to rapidly innovate and grow.


More of my credentials.

Skilled product owner for fast-growing companies, balancing innovation, user needs, and market adaptability.

Work Experience

Product Owner

January 2023 - Present


Led carbon credit platform development and launch, employed blockchain for immutability, and collaborated with diverse team on feature prioritization, benefiting Sudanese farmers.

Product Owner

January 2022 - Nov 2023

Eye Security

Built 5-person team and customer panel, implemented data lake reporting, conceptualized customer portal roadmap, and managed C-suite stakeholder relations.

Product Owner

October 2021 - December 2021

The Close App

Formalized product roadmap, coached 5-person team on agile principles, and promoted value-based prioritization among stakeholders.

Product Owner

November 2020 - October 2021

Nationale Nederlanden

Secured stakeholder support for CMS migration, focused backlog, and coached 6-person dev team in pragmatic agile methods.

Product Owner

September 2019 - November 2020

Ahold Delhaize

Managed cross-platform shopping cart, data-driven improvements, focused backlog, and grew 5-person team in roadmapping and value-based planning.

Scrum Master

October 2017 - August 2019

Several clients

  • Ahold Delhainze
  • KPN
  • LeasePlan

Web Developer

November 2008 - September 2017

Several clients

  • ING
  • SuitSupply
  • KLM
  • Tweede Kamer
  • Open State Foundation
  • Elsevier Science

UX Designer

January 2000 - October 2008

Several clients

  • Lazzo
  • Vodafone
  • Ad4all
  • .Bone
  • Headline


Bachelor of Arts

Higher School of Arts, Utrecht

Acquired a Bachelor of Arts degree, specializing in Interaction Design, focusing on creative and user-centric approaches to crafting engaging digital experiences.

Exchange semester

Wayne State University, Detroit USA

Completed an exchange semester in Human Computer Interaction, enhancing skills in user-centered design and interdisciplinary collaboration at the Wayne State university.

Bachelor Degree

Graphic Lyceum, Utrecht

Completed a Bachelor's degree in Multimedia Design, focusing on crafting innovative and engaging interactive designs for immersive digital experiences.


What Can I Do For You?

Delivering expert product ownership, guiding innovation and growth through strategic prioritization, stakeholder management, and user-centric design across diverse industries.


Projects Completed


Happy Clients


Stickies Used


Crazy Ideas


% Ownership


Years Experience

I'd Love To Hear From You.

Looking to accelerate your product's success? Let's collaborate to drive innovative solutions and achieve your business goals through expert product ownership, strategy, and management. Contact me today to discuss how I can help you achieve your vision.

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